The President Who Became Known In His Sector

Chris Spurio is the President of CBIZ, the seventh-largest accounting firm in the United States.

Shortly after we began working together, he was being recognized at industry events for his published work.

That visibility led to new engagements, media opportunities, and a clear lift in his professional reputation. When Chris later left the firm, several private equity opportunities were attributed directly to the authority he had built.

Context

Chris felt the firm’s recognition in the market was not where it should be, and wanted to use his external profile to build visibility for both himself and the organization.

Positioning

Through structured sessions, we defined what Chris wanted to be known for, what parts of the business he engages with most naturally, and how he thinks about issues. We translated that into unique perspectives worth paying attention to.

⦁ The economics of modern firms

⦁ Growth, acquisitions and culture

⦁ Structural issues in traditional models

Original Work

We used selective video to break down lessons from more than 200 acquisitions, including his perspective on culture as a driver of integration and performance.

We also built a series on the future of CPAs, focused on structural issues in the profession.

Impact

Chris became the leading voice within his peer set, with recognition from clients, senior executives, and industry leaders. His network grew more than 4×.

More importantly, his insights began to circulate within leadership teams and among clients, peers and private firms evaluating the sector.

When Chris left the firm, that visibility translated into direct inbound opportunities and supported his long-term career trajectory.

Client Perspective