How a Big Four Firm Made Leadership Its Voice

In partnership with the CMO of a Big Four Firm, we developed a public leadership platform designed to strengthen market position.

What began as a pilot with three leaders evolved into a flagship platform across the executive team, anchored by a bespoke CEO interview series featuring leaders from organizations including BMO, Colliers, and Microsoft.

Executives became recognized voices in their areas of focus, and the firm built measurable authority across priority markets.

Context

The firm wanted to deepen its market position through leadership — integrating executive perspective into how the firm showed up, rather than relying on campaigns alone.

This required a shift from episodic activity to a structured, repeatable approach to visibility across the leadership team.

Approach

We worked with a small group of senior leaders to clarify their positioning, perspectives and develop distinct points of view that felt credible.

While each leader contributed a unique view, positioning was aligned across the team to reflect the firm’s priorities and ensure consistency in how the organization showed up in the market.

Original Work

Leaders published consistently across defined themes, supported by high-production video and written insights.

Select leaders led industry-level conversations with clients, professional associations and pundits, positioning these leaders as influential connectors.

Head of Tax on the Wealth Transfer

Impact

The platform shifted executive visibility from sporadic activity to a structured, repeatable capability across the firm.

Executives began to see direct recognition in meetings.

“I’ve seen your video series on productivity. I’d like to have a conversation on that.”

At the firm level, visibility became shared commercial infrastructure across leadership, marketing, and communications, tied directly to business outcomes.

⦁ 10M+ views among target audiences

⦁ Increased share of voice across priority markets

⦁ New business directly attributed to the platform

⦁ Presented as a best practice at LinkedIn’s annual event

Leadership Perspective

“public.ceo helped our most senior executives elevate their presence with insight, creativity, and world-class execution.”

“I’ve had a tremendous amount of positive feedback on the videos. It has increased my profile and that of the firm.”

“We directly correlated new client work through these videos.”

“I was in a meeting and was told, ‘I loved your video on digital transformation. Can we speak about that?’”