30 years
in executive positioning

We help senior leaders and their firms build recognized authority — deliberately, and on a platform built to last.

A NOTE FROM THE FOUNDER

Daniel Di Federico

Founder

For more than 15 years, I've worked alongside CEOs and executive teams helping them navigate the reputational realities that come with senior leadership.

Most of that work has been the same: helping leaders figure out what they stand for, how they want to be understood, and how to show up in a way that feels credible and worth paying attention to.

That work eventually became public.ceo If you're reading this, you're likely in a more outward-facing role, or responsible for the reputations of senior leaders in your organization. We understand the opportunities and the risks — and we're here to help.

THE TEAM

Mark Sonnbichler

Vice President of Partnerships

I bring 25 years of experience in media and digital transformation, working at companies including LinkedIn and DocuSign. In my role as VP Partnerships, I work with clients to understand their long-term vision and help form relationships and solutions that support it.

If this is something you’re navigating

Work typically begins with a conversation to assess relevance — and
usually starts small, with one or two leaders before expanding across the
leadership team.

In some cases, a conversation will add clarity you didn't have before, and that's all that's needed. In others, we start work together.

Book a briefing

If this is something you’re navigating

Work typically begins with a conversation to assess relevance — and
usually starts small, with one or two leaders before expanding across the
leadership team.

In some cases, a conversation will add clarity you didn't have before, and that's all that's needed. In others, we start work together.

Book a briefing

If this is something you’re navigating

Work typically begins with a conversation to assess relevance — and
usually starts small, with one or two leaders before expanding across the
leadership team.

In some cases, a conversation will add clarity you didn't have before, and that's all that's needed. In others, we start work together.

Book a briefing